Applying the 80/20 rule in marketing (part 1)
- Riona Boodram
- Nov 12, 2022
- 1 min read
*Find your best clients
Your best clients are usually the ones that bring in the most sales. According to the rule, this means that 80% of your sales, comes from 20% of your clients
1) Identify regulars
By checking your business logistics, you’ll be able to identify regular clients on a daily, weekly and monthly basis. This will assist you in formulating your marketing strategies.
2) Analyse how clients found you
Identify how your clients came into contact with your business. This could be through advertising, social media or simply word of mouth. This helps you understand where the 20% of your clients came from, and helps to optimize your marketing strategies.
3) Identify where customers are
By using point of sale platforms (POS) to identify the location of your clients, it will become easier to market products to clients from the same location/ area.
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