How to create a marketing strategy
1) Define your business goals The first and most important step of creating your marketing strategy is to clarify what your business...
The importance of a marketing strategy
1) What is a marketing strategy? A marketing strategy is a plan of action for how a business will promote and sell a product or service....
Corporate etiquette- Do's and Don'ts (part 5- Do's)
1) Park you vehicle in the space that is allocated to you. Avoid parking in someone else’s space or near the entrance to avoid...
Corporate etiquette- D0's and Don'ts (part 4- D0's)
1) While attending corporate lunches, ensure that you wait until everyone has received their food before you start eating. Do not make...
Corporate etiquette- D0's and Don'ts (part 3- D0's)
1) Put your phones on silent- Loud ring tones cause disturbances and distractions and are extremely unprofessional. 2) Keep your work...
Corporate etiquette- Do's and Don'ts (part 2- Don'ts)
1) Never attend meeting or seminars with a notebook and pen. Remembering each point word for word can be very difficult and you may...
Corporate etiquette- D0's and Don'ts (Part 1- Don'ts)
1)Never adopt a casual attitude at work Your office pays you for your hard work, not for loitering around 2)Don’t peek into others...
How to conduct interviews (part 2) - For the interviewer
1) Take notes A candidates resume may not cover all bases and new information may be brought forward in the interview, ensure that you...
How to conduct an interview (part 1) - For the interviewer
Finding the perfect candidate can be a very challenging task. Here are some tips to help! 1) Avoid distractions in the meeting room...
Interview etiquette (part 2) -For the candidate
1) Maintain eye contact Hold eye contact is consistent intervals with your interviewer. Avoid looking here and there. Eye contact shows...
Interview tips (part 1) - For the candidates
Job interviews are an important part of the selection and hiring process. It is the first face-to-face interaction between the ...
Business etiquette for small businesses (part 2) - For employees
1) Respect your organisation Do not treat your workplace as a mere source of income. If you want to be respected by your employer and...
Applying the 80/20 rule in marketing (part 3)
*Social media content 80% of your social media sharing, comes from 20% of your social media content. By learning what your audience...
Applying the 80/20 rule in marketing (part 2)
* Identifying your most profitable products By understanding your clients most used products/services, you will establish where 80% of...
Applying the 80/20 rule in marketing (part 1)
*Find your best clients Your best clients are usually the ones that bring in the most sales. According to the rule, this means that 80%...
Benefits of using the 80/20 rule (part 1)
Benefits: (part 1) By using the 80/20 rule, it helps you to identify the areas of your business, where the most time, money and energy...
The 80/20 rule (part 1)
What is the 80/20 rule? Established in 1895 by Italian economist Vilfredo Parato, the 80/20 rule states that 80% of all outcomes/results...
How to avoid debt as a small business (part 3)
3. Prioritize debt payments It is essential that you tackle your highest interest-rate debt first. This allows you to focus your energy...
How to avoid debt as a small business (part 2)
2. Revisit the budget If debt frequently occurs in your business, it could be because you have no adhered to you original budget and...



