Applying the 80/20 rule in marketing (part 2)
- Riona Boodram
- Nov 12, 2022
- 1 min read
* Identifying your most profitable products
By understanding your clients most used products/services, you will establish where 80% of your sales come from. This will help you to focus on your best sellers are and work on improving the 20% of your products/services to increase sales.
*Website traffic
80% of traffic on your website, comes from 20% of your chosen keywords. Certain trending keywords tend to bring in more visitors. By regularly looking at your analytics and identifying which blog posts have the most interactions and impressions, you can focus on those keywords to bring in more visitors and increase the quality of your clientele.
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