The ultimate 3 step guide

Always wondered how to start a business correctly? Here’s our 3 step guide to starting a successful business. These aresome tips and tricks we’ve picked up along the way. ⬇️⬇️⬇️

Step 1: Accurate representation The first and most important step of building a successful brand is accurate representation. What is the purpose of your brand? What message are you trying to put forth? How do you want to come across to clients? By answering all these questions, you can start putting things into perspective. It is important to put yourself in your clients position, would you want to buy from your company? Would you want to do business with yourself? This emphasises the importance of marketing that is personalized to your businesses needs. By having personalized marketing in place, it increases yoursuccess rate as a business and exposes more people to your brand. When you have optimum exposure, by word of mouth, you brand will start to grow and reach more people.

Step 2: Consistency Once you have implemented your marketing strategy, it is important to stay consistent with it. This is a classic case of the old “if it isn’t broken, don’t fix it” phrase. Being consistent, gives a good impression to current and potential clients. By doing so, it shows dedication and responsibility, which is some of the first qualities people look for in a business and in you as a business owner. Consistently posting content on your business website or social media, keeps people actively engaged in the status of your business and of course, shows off your work and skills. In our digital age, consistency is important to grow as a business. An important factor to consider when marketing your brand on social media, is the algorithm. Consistently posting and engaging people in your brand, causes the algorithm to expose your posts to new people, therefore, allowing you to grow your business community.

Step 3: Authenticity What makes your brand stand out from the crowd, is your level of authenticity. There are many brands that could be doing the same things you are. What makes you unique? What makes you different? A good place to start would be how you offer your services differently compared to others. By being unique and yourself, you’re putting your best foot forward and showing clients that they can trust you with their needs and that they can depend on you. Being transparent as a business owner, is an underrated quality in the modern era. By showcasing your strengths and talents, it shows clients that you are suited to provide the service that they require. However, by also being honest about your weaknesses, it develps to more trust between you and the client. By sharing your business journey with your clients, it shows them how passionate you are about what you do and why you do it. A stable 1-on-1 relationship with clients,gives them something that other businesses don’t provide and that is security that their needs will be met. So don’t be a carbon copy, be authentic.

“We are absolutely honoured to walk out your business journey with you. We hope this helps!” - RB Marketing